Vivian Childs, a staunch supporter of Donald Trump, schooled a roomful of Republicans on how to win over Black voters in the battleground state of Georgia.
Focus on Trump's economic policies, on illegal immigration and inflation, the Black Baptist minister told the gathered group of volunteers and campaign staff at the former president's newly opened office in the rural city of Valdosta last month.
Tell voters what Trump has done for them and that he will bring the change America needs, she exhorted. "We are the party of hope," she said. "We are the party of truth."
There was a mood of urgency at the office, a grand building with white pillars and porches. By Trump's own admission, Georgia has become a must-win state, one he thought he had locked up until Kamala Harris became his Democratic rival in July.
Her late entry ignited a burst of popular enthusiasm, and opinion polls in Georgia show the candidates neck and neck, a huge turnaround from early July when polls showed Trump leading Democratic President Joe Biden by as many as six percentage points.
In particular, an intense battle is being waged for the Black voters who make up a third of the state's population, the biggest proportion of Black voters in any of the seven battleground states that will decide the Nov. 5 presidential election.
as he tries to solidify support among a key part of his base, working-class and rural whites.
Trump's goal of pulling in more Black support has not only been complicated by Harris' entry, but by Republican-backed voting restrictions that activists say are aimed at putting up barriers to people of color - something the party denies.
Childs, part of the national "Black Americans for Trump" coalition of advocates, conceded the nomination of Harris initially changed the race in Georgia. "There was a lot of excitement, absolutely," she told Reuters. "She's Black and a woman."
She insisted that excitement was fading.
"We have got to stop dividing our country based on how we look," she added. "I'm telling people to talk to Black people the same way they talk to white people: look at President Trump's resume, his policies, what he's done for all Americans."
Reuters spoke to three dozen campaign officials, party chairs, local activist groups and allies working on behalf of Trump and Harris to get a sense of each candidate's operation in the closely fought state that Trump lost to Biden by fewer than 12,000 votes in the 2020 election.
A senior Trump campaign official, who requested anonymity to discuss confidential matters, said the team saw particular promise in attracting young Black men who he said have become disaffected with Democrats over high prices and see greater economic opportunities under the former president.
Trump and Harris battle for Black voters in must-win Georgia
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